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TikTok’s Explosive Growth in Kenya
Kenya’s online market is buzzing: TikTok’s user base has soared to 15.1 million adults (18+) in early 2025. This reflects a 42.7% year-on-year increase – one of the fastest growth…
WhatsApp Is King in Kenya
In Kenya’s fast-evolving digital landscape, one platform continues to dominate the conversation—WhatsApp. As of 2025, an astounding 97% of internet users in Kenya access WhatsApp on a monthly basis, according…
The Growth of E-Commerce in Kenya: Trends and Future Outlook
In recent years, Kenya has witnessed a remarkable transformation in its retail landscape, largely driven by the rapid growth of e-commerce. The rise of internet penetration, smartphone adoption, and digital…
Web Design vs Web Development in Kenya: What’s the Difference?
IntroductionMany SMEs confuse web design with web development. Understanding the difference helps you work better with your digital agency and set realistic expectations. What is Web Design?Web design focuses on…
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