In recent years, Kenya has witnessed a remarkable transformation in its retail landscape, largely driven by the rapid growth of e-commerce. The rise of internet penetration, smartphone adoption, and digital payment platforms has empowered Kenyan consumers and businesses alike to embrace online shopping like never before. This blog explores the key trends shaping Kenya’s e-commerce market and offers insights into what the future holds for this dynamic sector. Key Trends Driving E-Commerce Growth in Kenya

IntroductionMany SMEs confuse web design with web development. Understanding the difference helps you work better with your digital agency and set realistic expectations. What is Web Design?Web design focuses on the look and feel of the website, including layout, colors, fonts, and user experience. Designers create the visual mockups and user interface (UI). What is Web Development?Web development is about the functionality behind the scenes — coding the website to work smoothly, including backend processes,

IntroductionA stunning website is meaningless without conversions. Whether you want leads, sales, or sign-ups, your site must have key features that drive action. Top 10 Features for Conversion Success Mobile-Responsive Design — Essential with Kenya’s mobile-first users. Fast Loading Speed — Keeps bounce rates low and SEO rankings high. Clear Call-to-Action Buttons (CTAs) — Guide users toward desired actions. Easy Navigation — Simple menus and intuitive layout. Trust Signals — Testimonials, client logos, and certifications.

IntroductionMany Kenyan SMEs ask, “How much does it cost to build a website?” Pricing can vary widely depending on features, design complexity, and ongoing maintenance. This 2025 pricing guide breaks down the costs so you can budget effectively. Factors Affecting Website Costs Type of website: business site, eCommerce, portfolio Design complexity and custom features Domain and hosting costs Content creation and SEO services Maintenance and support Typical Website Cost Ranges in Kenya Basic website (3-5